XFlow

B2B SaaS

Series A

Global

Outbound OS

Built sustainable pipeline for a payments platform

Helped a cross-border payments platform build trust and generate global pipeline.

the starting point

Strong platform, but low awareness in a trust-heavy market.
Buyers were used to established payment platforms.
The client needed structure, strategy, and repeatable lead generation.

what we did

Built a 3-channel campaign across Email, LinkedIn, and calling.
Identified high-potential businesses and independent professionals.
Used proof points around fast credit visibility and global currency support.
Shared case studies to build trust.
Optimized follow-up timing using engagement data.

outcomes

Meetings booked

33 mtgs

Campaign run

120 days

Reply rate

12.5%

Pipeline built

$2.4M

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