Wordsworth

B2B SaaS

Pre-seed

USA

Outbound OS

Used outbound discovery to uncover AEC fit

Helped an early-stage company pivot from e-commerce to AEC through micro GTM sprints.

the starting point

Initial e-commerce outbound reached the right people but did not create urgency.
The product was not resonating with e-commerce buyers.
The client needed a clean decision on whether to pivot.

what we did

Ran signal-led outbound tests.
Tested multiple AEC segments through micro GTM sprints.
Killed weak segments quickly.
Validated HVAC as the strongest pull.
Layered ABM across end users, stakeholders, and decision-makers.

outcomes

Meetings booked

HVAC fit

Campaign run

30 days

Reply rate

8-9 convos

Pipeline built

ABM live

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