Vegam

Services

Seed

USA

Outbound OS

Validated channels and personas in US manufacturing

Identified the verticals, roles, and message framing that produced real buyer engagement.

the starting point

Entering the US without prior outbound motion.
Senior personas showed low early traction.
Needed to learn which roles, industries, and channels worked.

what we did

Tested LinkedIn, Email, and cold calling.
Targeted manufacturing verticals and operations personas.
Shifted to LinkedIn-only after early channel data.
Focused on exploratory conversations.
Identified Chemical and Food & Beverage as strongest-fit verticals.

outcomes

Meetings booked

3 mtgs

Campaign run

90 days

Reply rate

2%

Pipeline built

$0.8M

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