Springworks EngageWith

B2B SaaS

Series A

USA

Founder on Call

Rebuilt GTM after failed outbound assumptions

Validated ICP, positioning, and engagement channels for an HR software company in the US.

the starting point

Appointment setting was not producing outcomes.
Initial ICP and product-positioning assumptions needed validation.
The client needed a GTM exercise before scaling outbound.

what we did

Shifted from appointment setting to GTM validation.
Built assumptions around buyer personas and challenges.
Ran interviews and discovery meetings.
Segmented ICP by size, revenue, and industry.
Mapped future outbound channels based on learnings.

outcomes

Wedge personas defined

12

Assumptions stated

Wedge ICP

Validation cadence

Quarterly GTM

Test plan delivered

Signal system

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