Rafiki AI

B2B SaaS

Bootstrapped

USA

Outbound OS

Expanded ICP for a conversational intelligence platform

Repositioned Rafiki against incumbents and uncovered new US buyer segments.

the starting point

Strong India traction but little US presence.
Established competitors dominated the category.
Needed ICP and PMF validation for the US market.

what we did

Reassessed ICP assumptions.
Conducted competitor-based research.
Positioned Rafiki for Pre-Series A companies.
Tested SDR-focused messaging over AE-led positioning.
Opened customer experience as a new segment.

outcomes

Meetings booked

12 mtgs

Campaign run

120 days

Reply rate

5%

Pipeline built

$0.22M

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