MyDocSy

B2B SaaS

Bootstrapped

India

Outbound OS

Validated demand for workplace mental wellness

Repositioned mental wellness around productivity and revenue impact across India and GCC.

the starting point

Running first stranger outbound.
HR leaders understood the need but often lacked budget authority.
Needed to involve managers and revenue leaders in the buying case.

what we did

Reframed messaging around burnout and productivity.
Tested founders, HR, BFSI, IT, and GPTW-certified companies.
Used LinkedIn and calling based on persona response.
Focused on revenue teams where stress and budget alignment were stronger.
Adjusted targeting by market and channel signals.

outcomes

Meetings booked

19 mtgs

Campaign run

90 days

Reply rate

9.3%

Pipeline built

$0.5M

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