Minuscule Technologies

B2B PaaS

Bootstrapped

India

Outbound OS

Expanded Salesforce GTM beyond BFSI and healthcare

Built a multi-channel framework to validate new industries, messaging, and geographies.

the starting point

US customer base was concentrated in healthcare and BFSI.
The team had no prior outbound experience.
Market response data was limited.

what we did

Segmented target audiences and stakeholders.
Built role-based value propositions.
Ran Email, LinkedIn, and calling campaigns.
Tested strategies across geographies.
Created a structured outbound sales framework.

outcomes

Meetings booked

18 mtgs

Campaign run

90 days

Reply rate

38 leads

Pipeline built

$0.36M

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