Labyrinth

B2B SaaS

Bootstrapped

Europe

USA

Outbound OS

Secured first US deal for an AI/ML company

Refined ICP and GTM motion across the US, SEA, and Europe using dual-channel outbound.

the starting point

The client wanted to expand across competitive markets.
Needed to identify channels and messaging by region.
Market dynamics differed across the US, SEA, and Europe.

what we did

Ran Email and LinkedIn appointment-setting campaigns.
Started with the US and SEA, then expanded to Europe.
Compared traction across markets.
Refined the US ICP using response patterns.
Used consultative messaging around ML POCs.

outcomes

Meetings booked

15

Campaign run

86 days

Reply rate

5.4%

Pipeline built

$0.3M

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