Karbonwise

B2B SaaS

Bootstrapped

India

Outbound OS

Accelerated pipeline creation across India and KSA

Built a 3-channel outbound motion for a Net Zero SaaS platform across enterprise markets.

the starting point

Sustainability buyers were difficult to identify.
Many companies lacked dedicated ESG ownership.
Prospects needed education before evaluating solutions.

what we did

Defined direct and indirect ICPs.
Built persona-specific value propositions.
Mapped carbon reporting pain points to platform capabilities.
Ran Email, LinkedIn, and cold-calling campaigns.
Iterated messaging using prospect feedback.

outcomes

Meetings booked

49 mtgs

Campaign run

218 days

Reply rate

23%

Pipeline built

$2M

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