Kanlet
B2B SaaS
Seed
USA
Outbound OS
Validated PMF and scaled outbound across India and US
Combined exploratory GTM research and signal-based outreach for a category-creating SaaS platform.
the starting point
New entrant in champion tracking.
Needed US PMF validation and India lead generation.
Market penetration was difficult for a new category.
what we did
Ran exploratory US research for three months.
Mapped prospect KPAs to value propositions.
Built cohort-based campaigns after PMF validation.
Used 3+ intent signals in India.
Scaled signal-based outreach in the US.
outcomes
Meetings booked
78 mtgs
Campaign run
300 days
Reply rate
3.1%
Pipeline built
$2M
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