GlobalID

B2B SaaS

Series A

USA

Founder on Call

Validated product-market fit in North America

Used phased GTM execution and customer discovery to position Global ID in the US and Canada.

the starting point

Entirely new product entering North America.
Needed to validate value proposition in a competitive market.
Required clarity on best-fit industries, companies, and audiences.

what we did

Ran GTM strategy across three phases.
Conducted PMF validation and customer discovery.
Tailored messaging by industry and leader pain points.
Scaled lead generation after learning loops.
Improved response and meeting conversion by phase three.

outcomes

Wedge personas defined

18 mtgs

Assumptions stated

140 days

Validation cadence

5.6%

Test plan delivered

$1M

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