CloudBloom

B2B SaaS

Bootstrapped

India

Outbound OS

Expanded TAM for an L&D technology platform

Identified high-converting personas and new industry opportunities through outbound discovery.

the starting point

Needed a consistent pipeline for an L&D impact platform.
Initial ICP covered BFSI, Manufacturing, and Retail.
Needed clarity on best-fit buyer functions and industries.

what we did

Targeted revenue, HR, and L&D decision-makers.
Doubled down on HR and L&D after engagement signals.
Combined cold calls with LinkedIn engagement.
Tested Healthcare as a new segment.
Repositioned around business impact measurement.

outcomes

Meetings booked

23 mtgs

Campaign run

141 days

Reply rate

9%

Pipeline built

$0.18M

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