BL Graphene
B2B PaaS
Seed
India
Outbound OS
Built predictable pipeline beyond referrals
Generated high-intent conversations for a graphene materials company across R&D and operations buyers.
the starting point
Leads came mainly from referrals and word of mouth.
Referrals were not enough to explore new markets.
The client needed access to decision-makers outside their network.
what we did
Identified influential roles inside target companies.
Focused outreach on R&D heads, CEOs, and operations heads.
Addressed skepticism by meeting information needs.
Used outbound discovery to uncover new use cases.
Built a reliable pipeline beyond referrals.
outcomes
Meetings booked
17 mtgs
Campaign run
90 days
Reply rate
2.4%
Pipeline built
$0.6M
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