Beacon

B2B SaaS

Series A

USA

Outbound OS

Validated GTM for an AI adoption platform

Refined positioning, expanded TAM, and tested India and US market response.

the starting point

First stranger outbound in India and the US.
Competitive US market lacked validation.
TAM was limited and needed expansion.

what we did

Tested direct selling in India.
Shifted positioning from onboarding ease to AI-led feature adoption.
Tested banking expansion, but resonance was low.
Used exploratory outreach with US product leaders.
Turned US feedback into expansion use cases.

outcomes

Meetings booked

45 mtgs

Campaign run

90 days

Reply rate

3.6%

Pipeline built

$3M

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