Auggit
B2B SaaS
Series A
India
Outbound OS
200% of meeting target hit in Q1
Rerouted outbound around real buying signals and doubled projected pipeline in 90 days.
the starting point
Product-market signal existed, but pipeline was not repeatable.
The team relied on cold lists, generic copy, and broad ICPs.
Reply rates were under 1%.
what we did
Mapped buying signals across hiring, funding, and tech stack changes.
Built persona-specific sequences for users, stakeholders, and decision-makers.
Layered ABM on top of signal triggers.
Set up weekly dashboards for live campaign tuning.
outcomes
Meetings booked
200%
Campaign run
90 days
Reply rate
4.2%
Pipeline built
$1.2M
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