Adquick

B2B SaaS

Series A

Global

Founder on Call

2x expected pipeline generated across new markets

Validated OOH platform demand in the UK and Australia through 3-channel outbound.

the starting point

Strong US traction, but no validated global GTM motion.
Needed to understand market standing before selling.
Expansion focus was Canada, Australia, and the UK.

what we did

Defined ICP and buyer personas for new markets.
Built account-based research and targeted outreach.
Tested assumptions before market entry.
Reworked target mix around C-suite buyers.
Ran Email, LinkedIn, and calling campaigns.

outcomes

Wedge personas defined

43 mtgs

Assumptions stated

210 days

Validation cadence

5.7%

Test plan delivered

$3M

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