aboutMe360

B2B SaaS

Bootstrapped

India

Outbound OS

Validated ICP and positioning for 360 appraisal

Helped AboutMe360 identify best-fit industries, personas, and use cases through outbound.

the starting point

No existing customers.
Multiple unvalidated buyer personas and industries.
Needed PMF validation through outbound feedback.

what we did

Tested POSH messaging against performance appraisal positioning.
Reached POSH groups and HR communities.
Used founder-to-founder discovery connections.
Identified mid-management HR as more receptive.
Validated IT and BFSI as strongest-fit industries.

outcomes

Meetings booked

19 mtgs

Campaign run

150 days

Reply rate

5.2%

Pipeline built

$0.25M

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